The $130 pocket video cam

By Steve Outing

A key premise of my company and its websites (like is that technology is enabling people to share more of themselves with the rest of the world. Cellphone cameras, tiny digital cameras and video cams … all make it easy to document more of your life and share it with others. Sites like YourMTB let people share their images with others who share their passions for a sport.

One tech development I’ve been watching closely is the advent of tiny digital video cameras. The editor of, Walker Thompson, carries with him an iPod-size video cam from Samsung that also has a helmet camera. Out on the trails, Walker and I are both seeing more people riding with helmet cams, recording their adventures so they can share them.

That Samsung unit costs around $600, which isn’t bad for what it does. But it’s still too pricey for many people to justify buying it. But units like that are coming out in less expensive (if not quite as capable) form. As Walt Mossberg writes for the Wall Street Journal, the PureDigital video camera pictured here has arrived, at a price of only $130; you can buy it at stores like Target.

I’m expecting to see a bunch of these out on the trails, and a large wave of outdoor adventurers will have amateur videos to share.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!