Colbert makes the NYT … finally

By Steve Outing

Chalk up another success for the blogosphere. As I noted earlier this week, the New York Times and some other major news organizations all but ignored comedian Stephen Colbert’s performance at the White House Correspondents Association dinner over the weekend. Colbert was merciless in insulting and criticizing George W. Bush while the president was sitting just feet away. (The other target: mainstream journalists for letting Bush get off easy for his failures and bad policy.)

But bloggers didn’t ignore it, and the Colbert performance was the subject of much, much chatter and analysis. The Times may not have thought an attack on the president while he was sitting on stage was news, but most bloggers did.

So, today we have the NY Times reporting on the brouhaha. It’s yet another example of when mainstream media — for reasons that seem inexplicable to most people — ignore an important story, bloggers can force MSM editors’ hand. (The classic example of that, of course, is the Dan Rather/CBS News forged Bush military record documents controversy.) Good job, blogosphere.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!