The paper’s MySpace profile

By Steve Outing

Who says old dogs newspapers can’t learn new tricks? Take a look at this MySpace user page. It’s actually a persona for 7, the weekly entertainment section of the Spokesman-Review in Spokane, Washington.

Online publisher Ken Sands of the newspaper explains: “It’s our way of joining the social network of local musicians (and a jillion other young people).”

Very smart. If you’re a local newspaper, you don’t have to spend all your effort trying to compete with MySpace for the attention of young people. Spend some effort joining in and taking advantage of what MySpace can do for you.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!