I want it when I want it

By Steve Outing

I first ordered Sirius satellite radio service over a year ago. It came up for renewal earlier this year, and I did re-up, but I’m beginning to wonder why. I’m finding myself less enchanted with the service.

Now, what’s great about satellite radio is a wide range of music with no commercials. It’s a thousand times better than awful commercial radio, which I simply can’t stomach any more. But Sirius is beginning to seem not good enough any more.

My music habits have changed dramatically. The favorite ways for me to listen to music now are on-demand: iPod and Pandora. Don’t like a song that one of Pandora’s personalized “stations” plays for you? Click to skip it.

If I’m going to pay for a music service in the future, then it needs to be on-demand. Satellite radio is still too close to the old model of listen-on-their-schedule. Count me as one consumer who’s fed up with that model, now that I’ve experienced something better.

Where’s the serendipity that commercial and satellite radio offer? Pandora has that covered. I’m buying more music then ever thanks to songs that Pandora introduces me to.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!