open for inspection

By Steve Outing

My company’s (Enthusiast Group) first website has opened the gates:, an online community for mountain bikers that’s based on some of the principles of citizen media.

This is a soft launch. We’re issuing no press releases or otherwise trying to make a big fuss. The site has basic functionality, but is still missing a few features that are close to being done but not ready to make live, plus some that are a bit further out. I’d love to get feedback, and if you see something broken, please let me know.

Got an idea of stuff we should do that’s not there? I’m all ears. (Some obvious stuff is still being coded; it’s missing “Report Misconduct” links, for example.)

Are you a mountain biking enthusiast like me? Perhaps you’d like to submit some content — photos, a story about an adventure, MTB news. (MTB-related prizes for best content.)

One thing you’ll notice is the presence of Walker Thompson, who we call the site’s Enthusiast-in-Chief. A pro bike racer and blogger from Durango, he’s being doing a nice job blogging and podcasting, and soon will publish video from his recently acquired (and very tiny) helmet video camera. Walker’s presence demonstrates my belief that a successful citizen-media operation needs a strong personality guiding it and serving as chief evangelist.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!