Dinosaur retailing

By Steve Outing

I worry about local retailers. Already, physical music stores are disappearing. What’s next?

Yesterday I went into my local Best Buy, looking for a digital camcorder after doing considerable research online; I knew exactly what I wanted. The store had the model, priced at $599. I thought that was odd, since the Best Buy website sells it for $540. When I pointed this out, the sales guy said the store would match the online price.

Of course, even that’s too much to pay in these days of online comparison shopping. A Shopzilla search revealed other online retailers selling the camcorder for as low as $444 (from a “BizRate Certified” seller). I’ll buy online, though I’d be willing to pay a little bit more to buy locally and support the local tax base and local jobs — but not that much.

I walked out of the store wondering how soon that salesman’s job will disappear.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!