Just add the links, already!

By Steve Outing

Old-media thinking drives me nuts. Case in point: I just read an article that’ll run in Sunday’s New York Times, “Cubicle Dwellers’ Funniest Home Video.” (Here’s the link to the story, but you’ll need a TimesSelect paid account to read it before Sunday.) The piece talks about all the fun viral videos floating around the Internet, and mentions several specifically.

But guess what?! From the NYT piece, you can’t click to see the amateur videos. The article just points to sites like YouTube and iFilm. I guess you’re supposed to go there and search yourself.

Now, I respect the NYT Web operation greatly. I’ve been a judge in online journalism competitions many times, and voted for NYTimes.com content and the site as winners multiple times. But I find stuff like this to be so lame.

Yeah, I “understand” the thinking behind not linking off-site. But that’s “so 1990s” thinking. Just link directly to the YouTube or iFilm or whatever page that hosts the video on a story like this. It’s just silly not to offer readers that convenience.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!