Enjoy the inanity

By Steve Outing

Is this lonely kitty skit the next big viral video? Jon Fine thinks maybe. Could be; it’s bizarre and had me laughing out loud.

In recent days I’ve been seeing some pushback on the whole amateur-video/YouTube phenomenon. It’s mostly a bunch of crap, the argument goes; we’ll get tired of this eventually and go back to watching professionally produced video.

I don’t think so. Lonely kitty is the kind of stuff that people will be watching at their desks when the boss isn’t around, and discussing at coffee breaks and lunch. This trend is not about watching a bunch of worthless video clips, but about the very best of them climbing to the “top of the charts.”

What the critics probably don’t want to admit is that a couple creative college kids can sometimes come up with something that is just as good if not better than a professionally produced skit like “Lazy Sunday.” … Long live the viral-amateur-video trend.

Author: Steve Outing Steve Outing is a Boulder, Colorado-based media futurist, digital-news innovator, consultant, journalist, and educator. ... Need assistance with media-company future strategy? Get in touch with Steve!